Public Companies
Yogurt Giant Petits Filous Expands Into Plant-Based Dairy Market For 1st Time
Reading Time: < 1 minute Petits Filous, the yogurt brand under the global giant Yoplait, is expanding into the plant-based dairy market for the first…
Petits Filous, the yogurt brand under the global giant Yoplait, is expanding into the plant-based dairy market for the first time.
It comes with the launch of a dairy-free yogurt made with almonds.
Petit Filous
The French brand is well-known for its children’s products boasting sources of both calcium and vitamin D. However until now it is yet to expand into the plant-based market.
Its latest launch is the Petit Filous Dairy Free range, which will be flavored with raspberry. Additionally, it is certified with the vegan trademark.
It debuted in Tesco stores across the UK last week.
Moreover, it will be available on Morrisons and Sainsbury’s shelves by September, according to The Grocer. It’s retailed at £2.65 for a pack of four 95g tubs.
Dairy-free demand
General Mills is a multinational which owns Yoplait, among Cheerios and Häagen-Dazs.
Head of Marketing Joanna Goodman told the news outlet: “In recent years we’ve seen an increase in families seeking dairy-free alternatives either due to intolerances or simply as a lifestyle choice.”
“With limited healthy snacking options available in this space, we wanted to ensure children who don’t eat dairy can still enjoy the benefits of our yogurts.”
Moreover, the new vegan yogurts offer ‘the same great taste’ customers expect from Petit Filous, Goodman added.
The post Yogurt Giant Petits Filous Expands Into Plant-Based Dairy Market For 1st Time appeared first on Plant Based News.
plant-based plant based nasdaq-bynd yogurt dairy-free dairy free
Boosting Food Security: UAE Plans to Create $10B Food Sector & 20,000 Jobs – What Does It Mean for Alt-Protein?
What Happened to the Beyond Meat and Oatly Stocks and What You Need To Know Before Your Company IPOs
Starbucks Is Pivoting to Reusable Cups. Here’s Why Dairy Has To Go, Too.
PlantX Adds UNLIMEAT to Ecommerce Portfolio
Vegan Bacon: What Brands Are Best, What’s It Made Of, And Is It Healthy?
77-Year-Old Cher Has Eaten Like a Blue Zoner for 30 Years. Is That Her Secret?
Cathedral City Expands Plant-Based Range With Extra Mature Block & Cheddar Spread
Put Down the Doughnuts! These 9 Panaderias Are Making Vegan Pan Dulce
The Raging Pig Company Launches Vegan Bavarian White Sausage for Oktoberfest
