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Founder Spotlight: Aldo González (Heartbest Foods)

  Meet Aldo GonzálezCompany:Heartbest FoodsWe are a Mexican food tech startup that builds on the strong belief that we as a society will eat differently…



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Meet Aldo González

Heartbest Foods

We are a Mexican food tech startup that builds on the strong belief that we as a society will eat differently in the near future. We believe in the connection between love and plants to enhance people’s lives.

Startup Stage:

San Luis Potosí, México


When did you launch the business?

What led you to where you are today?

It’s a connection of purpose and context. We have always been involved in the food industry and now as a father & son duo we are creating the fastest growing and most relevant plant-based brand in Mexico.

What do you wish you knew before embarking on your entrepreneurial journey?

How important it is to create a solid founding team and culture, capital raising insights, business model formalization metrics, and legal/ip structures.

What is the most difficult decision you've had to make regarding your business so far?

Changing almost 50% of my founding team in 2018 to refocus the business model and culture structure we had initially established.

What can you help the VEGPRENEUR community with?

Supporting the great community that you already are, sharing the love and passion myself and the Heartbest team have for this project, and how we envision a better future through plants and love. We would love to bring the community to Mexico (even if through words only) and share with you everything that’s going on! There are definitely, exciting things ahead.

How can the VEGPRENEUR community help you?

To keep on spreading the word about innovative food tech companies in Mexico that have the vision to change and improve the food industry, enhancing people’s life while taking care of our planet, together.

Fun fact about you:

Actually, before food-tech, I was really close to becoming a professional football player (until I broke my knee). Years later I happily turned vegan and started to connect with the path of the plant-based revolution. I’ve always loved backpack traveling (back when it was easier to travel) and spent some time living in Singapore and Austin! Basically, I’m your average guy who truly believes we can create a change through plants, together.

Anything else you would like to share?

There are a lot of exciting things coming up! Including our new manifest campaign Elijo con Corazón, which is an open letter to join our movement and become a part of this wellness generation!

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