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Subway launches new European partnership with The Vegetarian Butcher

Last week Subway launched its new Plant-based Teriyaki Steak Sub. The new Plant-based Teriyaki Steak Sub marks the start of a partnership with The Vegetarian…



Last week Subway launched its new Plant-based Teriyaki Steak Sub. The new Plant-based Teriyaki Steak Sub marks the start of a partnership with The Vegetarian Butcher and will be available in Subway stores in the UK & Ireland from 4 January 2023 through 28 February 2023.

The vegan product, which has been designed to mimic Subway’s famous philly-steak, is one of the latest menu innovations from Subway that celebrates the growing popularity among consumers to enjoy plant-based innovations. The Plant-based Teriyaki Steak Sub has been created for vegans and meat lovers to enjoy, meaning no one has to sacrifice on taste, preference, or texture.

The partnership with Vegetarian Butcher is another important step in Subway’s journey to offer its guests great tasting meat alternatives.

Subway and The Vegetarian Butcher, one of the world’s leading plant-based meat brands, have been working together over the last 12+ months on menu innovations. This includes taking some of Subway’s most iconic and popular Sub ingredients and turning them into mouth-watering plant-based alternatives. Working with the culinary team at Subway, The Vegetarian Butcher has applied its expertise in creating their delicious and satisfying plant-based ‘meat’ without compromising on the taste and texture that you get from traditional meat.

Commenting on the new Vegan Menu option, Angelina Gosal, head of marketing UK & Ireland at Subway, said: “Subway is proud to offer a wide range of flavour combinations for guests to enjoy and the latest, limited-edition Plant-based Teriyaki Steak Sub is no exception. Both this new vegan alternative, and the heroic Steak & Cheese meat version are packed with great-tasting ingredients that have been curated to delight tastebuds of vegans, vegetarians and meat lovers alike. Our partnership with The Vegetarian Butcher enables us to provide mouth-watering Subs for a variety of tastes and dietary preferences without compromising on taste or enjoyment.”

Hugo Verkuil, CEO at The Vegetarian Butcher, adds: “At The Vegetarian Butcher, we create products that make it easy to sacrifice nothing: not taste, texture, the environment or nutrition. We are very excited about the cooperation with Subway and the Plant-based Teriyaki Steak Sub. The juicy, beefy Steak slices are the perfect way to show how plant-based and indulgence can go hand in hand.”

Since its start in 2014, Veganuary is a growing movement that motivates consumers to try a vegan lifestyle for a month (and beyond). Veganuary has already inspired and supported over 620,000 people to try vegan during its 2022 campaign – with participants from over 220 countries and territories.

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