Simply Better Brands Corporation Broadens Its Portfolio With Expanded Indulgent Nutrition Innovation

Women-founded, Women-led Nutrition Brand Expands Dessert-inspired, Plant-Based Protein Bar flavors into More North American Locations

Mint Chip

It's Mint to be Chip

PBJ

Get in my Belly, PB & Jelly

VANCOUVER, British Columbia, June 30, 2022 (GLOBE NEWSWIRE) -- Simply Better Brands Corp. (the “Company” or “Simply Better Brands”) (TSX Venture: SBBC) (OTCQB: PKANF) is pleased to announce two new flavor profiles under its growing TRUBAR brand. The upcoming indulgent nutrition flavors are in response to accelerated demand by both consumers and retailers in the United States and Canadian markets. The innovation will be available in both brick and mortar distribution and online sales channels in the third quarter of 2022.

“As we follow the bar consumer, one key decision criteria, after taste, is variety. Heavy bar users eat bars daily and demand excitement in their brand of choice. With our bars now broadly omni-channel available in retailers like Costco, Walgreens, Amazon, Whole Foods, 7-Eleven and Loblaws, we want to ensure the consumer enjoys greater variety in both flavor and form. In addition to the expanded bar flavors, TRUBAR also is also planning to expand into the protein powder category later this year,” said CEO at Simply Better Brands, Kathy Casey.

TRUBAR, a plant-based protein bar, introduced a first-of-its-kind food category, where delicious, dessert-inspired flavor meets clean and simple ingredients. The new flavors are “Mint to be Chip”, a combination of fresh mint, chocolate and almond ice cream-like flavor transformed into a bar and “Get in my Belly, PB & Jelly”, a creamy peanut butter mixed with a delicate sweet strawberry ...

Full story available on Benzinga.com

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