The collaboration was announced this morning, coinciding with the kick-off of Climate Week NYC. Two Shake Shack locations in New York City, at Hudson Yards and Battery Park City, will exclusively use Zero Acre oil for frying, replacing traditional soybean oil.
The world currently devotes 20–30% of all agricultural land to vegetable oil crops. But Zero Acre’s mission is to end the food industry’s dependence on destructive vegetable oils with its oil made from one of the world’s highest-yielding crops, rain-fed sugarcane plants. The resulting cooking oil is both neutral and versatile, which the company claims is effective in high-heat conditions while allowing the natural flavors of ingredients to come through.
Jeffrey Amoscato, senior vice president of supply chain and menu innovation at Shake Shack, commented, “Like many food businesses, our menu items depend on the natural environment so we can continue serving guests the food they love. It’s why we are continuously exploring new ways to reduce our environmental footprint, including partnerships with companies like Zero Acre who are creating sustainable food solutions.”
Shake Shack is the first restaurant in the city to offer dishes prepared with Zero Acre oil, and the collaboration aligns with Shake Shack’s recent plant-based menu additions of vegan patties, NotCo milkshakes, and plant-based custard.
Jeff Nobbs, co-founder and CEO of Zero Acre Farms, expressed his excitement about this partnership, stating, “This partnership combines the deliciousness that Shake Shack is known for with the health and sustainability focus of Zero Acre, allowing diners to feel good with every bite.”burger plant-based industry