In a move designed to drive its global expansion, Swedish food tech company Mycorena has teamed up with a number of collaborators to introduce mycoprotein-based products in key European markets.
Mycorena’s international growth strategy aims to establish the company as a global frontrunner in fungi technology.
To that end, it’s leveraging strategic collaborations with leading industry players including Rebl Eats, Meeat Food Tech Oy, Revo, and RIP Foods, to carve out a niche in the food industry in Austria, Finland, France, Spain, Sweden, and the Netherlands. The new alliances, the company says, will help it unlock the market potential for its mycelium-based protein.
Mycoprotein product potential
In recent months, Mycorena, together with its industry partners, has introduced a range of products in various markets, resulting in nearly 60,000 servings of its Promyc-based products.
“We are excited to collaborate with these fast-moving companies with similar mindsets as Mycorena. It’s a conscious choice to work with innovative, trendy and aggressively expanding brands to push the industry forward,” Ramkumar Nair, Mycorena’s CEO, said in a statement.
Nair says Mycroena is striving to create high-quality products that bring the entire alternative segment “to new heights” through new technology and innovative approaches.
Together with Barcelona-based street food brand, RIP Foods, Mycorena plans to launch a vegan, Middle Eastern-inspired kofta in the Netherlands. This collaboration is aimed at developing superior mycelium-based street food options.
Through its collaboration with Finland-based Rebl Eats, Mycorena’s Promyc-based products are now sold in more than 100 stores across the country, with the partners broadening their collaboration to reach the French market.
Further bolstering Mycorena’s footprint in the Finnish market is the partnership with Meeat Food Tech Oy, with the first product prototypes debuted at the International Food & Drink Event in London.
Mycorena’s partnership with Revo Foods, renowned for revolutionizing the world of 3D printing with plant-based seafood alternatives, also opens up new possibilities for exploring mycoprotein potential in product development.
Elevating alternative food
Through these partnerships, Mycorena aims to influence a broader market beyond vegans, elevating the alternative food segment through innovative products and technologies.
“We want to prove that mycelium brings the untapped potential we’ve been missing. We believe our common values will accelerate the category beyond the vegan market,” Nair said.
In April, Mycorena debuted its fungi-based fat, Mycolein. The company says the product offers “unparalleled benefits,” due to its versatile nature for imparting juiciness and flavor in plant-based and alternative protein, “with superior qualities similar to animal fat or as a healthier fat in meat products.”
The post Mycorena Carves Out Niche in Fungi Tech With Strategic European Partnerships first appeared on Green Queen.
The post Mycorena Carves Out Niche in Fungi Tech With Strategic European Partnerships appeared first on Green Queen.alternative protein meat seafood protein plant-based alternative 3d printing mycoprotein industry