High-profile figures have a great deal of influence. So each time a celebrity makes a move in the vegan scene, it can influence thousands of people to do the same.
Here’s a handful of celebrities who have recently taken a step towards a plant-based, cruelty-free world.
Moby shows support for Plant Based Treaty
American musician Moby has publicly shown support for the Plant Based Treaty. The treaty is a newly proposed initiative aimed at building a more sustainable food system.
The Plant Based Treaty builds on the foundations of the Paris Agreement, but primarily focuses on the destructive nature of animal agriculture.
It states that no new forests should be cleared, live exports must be banned, and more native trees should be planted. It also urges governments to provide better access to healthy food, especially to low-income communities of color.
“As the production of meat and dairy is a leading cause of the climate emergency, it’s clear that we cannot solve the climate crisis without going plant-based,” Moby said in a statement. “Change is imperative, and I endorse the Plant-Based Treaty, for the animals, the planet and human health.”
Musician Leona Lewis and actor Sophie Aldred, who are both vegan, have also endorsed the treaty.
Jonathan Van Ness debuts vegan hair care line
American stylist and author Jonathan Van Ness just launched a vegan hair care line. The Queer Eye star teamed up with biotechnology firm Amyris to craft the range.
The line – which is called JVN – includes shampoos, conditioners, serums, and masks.
The line’s Embody products offer volume, the Undamage products are for weak or over-processed hair, and the Nurture items are suitable for dry hair.
JVN products are made with its own squalene, which is made from sugarcane. It’s a plant-based alternative to other squalene varieties, which is sometimes obtained from shark liver oil.
“I’m so stuffed with gratitude to have the ability to lastly share a lifetime ardour challenge, JVN, and to be teaming up with Amyris on the creation of those superb merchandise,” Van Ness said. “I’m exceptionally proud to say that JVN is actually for everybody—it’s efficient for all hair sorts, whereas nonetheless being sustainable for our attractive earth.”
Iggy Azalea launches cruelty-free makeup line
Australian rapper Iggy Azalea has introduced a cruelty-free makeup line at ULTA. Azalea joined forces with vegan cosmetics brand BH Cosmetics to create the range.
The line, called Totally Plastic, channels styles from the 2000s. It includes 13 products, like a nine-color eyeshadow palette, false eyelashes, and a heart-shaped hand mirror.
“I love that BH Cosmetics has an accessible price point for everyone but still has very good quality products. That stuck out to me because I rarely see actual high-quality eyeshadow for the price point that they have,” Azalea said. “I love that because when I’m thinking about things that I’m making for people, I want them to be accessible to everyone.”
To see last week’s celebrity roundup, click here.
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