The partnership between KFC and Quorn is developing at an exciting rate. And recently, the pair have announced their decision to introduce a Vegan Chicken Bucket to KFC stores in the UK and across Europe.
Two years ago, KFCs Vegan Chicken Burger became a permanent feature on its menu, having previously been a successful pilot scheme. Initially launched for Veganuary, it consists of a Quorn Vegan Fillet coated in the traditional KFC original recipe. Instant hit!
At the time, and with various high street partnerships forming, Peter Harrison, Quorn Foods Chief Commercial Officer, said: “We are helping consumers to enjoy delicious meat free foods in the high street and the consumer response and subsequent sales across the likes of KFC, Gregg’s and Costa proves that we are doing something right. Whatever motivation the consumer has for meat reducing, it will be much easier to do, if great quality and well-known meat free products are available in their favourite food outlet, whether you are buying your morning coffee, lunch on the run through to your weekend takeaway.”
Vegan KFC Original Recipe Tender
Quorn has now made a vegan copy of the KFC Original Recipe Tender which is set to be launched firstly, in the UK. However, KFC and Quorn are also planning on sharing their creations with the rest of Europe, starting out in Germany. Namely with a Vegan Chicken Bucket and Veggie Wraps being suggested as the first arrivals.
“The main product we have been working on with KFC is the Original Recipe Tender,” said Peter Harrison, Quorn Chief Commercial Officer. “They were extremely well received, hence the roll-out of products to new markets.
“Ensuring there are delicious meat-free food choices for consumers, wherever and whenever they make food decisions, is key to our mission of providing healthy food for people and planet.”
Excitingly for the vegan community, it’s not the first vegan collaboration KFC has pursued. Two years ago, it created a vegan alternative to its classic fried chicken with Beyond Meat. The introduction of Beyond Fried Chicken was initially shared in over 50 KFC locations in the region of Southern California as a tester before fully committing it to the full menu.
We are excited to try out the KFC Vegan Chicken Bucket when it reaches our shores and are so pleased to see the ever-expanding veganisation of fast food favourites.
Vegan chicken products seem to be top of everyone’s list to perfect at the moment. Gardein recently introduced some new vegan chicken options – have you tried them yet?
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