Fazer Group has agreed to acquire Trensums Food AB, a Swedish producer of plant-based drinks, with a strategic focus on oat drinks.
Trensums Food is currently owned by Profuragruppen.
This acquisition is a further step in the implementation of Fazer’s growth strategy and ambition to become one of the leading players in non-dairy and plant-based food in Northern Europe.
The transaction is subject to Swedish Competition Authority approval.
The global demand for plant-based drinks, especially oat drinks, is currently growing strongly due to the good taste profile as well as low environmental impact.
With its sizeable capacity, efficient operations and state-of-the-art production, Trensums Food, one of the leading oat drink producers in Europe, is well positioned to answer to the growing demand for plant-based food.
The acquisition, which will multiply Fazer’s oat drink production capacity, provides Fazer a platform for further growth and access to new non-dairy markets. Trensums Food will become part of the Fazer Lifestyle Foods Business Area which focuses on oat-based non-dairy products, breakfast products, fruit-based snacks, plant-based meals and foodtech.
Christoph Vitzthum, President and CEO of Fazer Group, said: “Fazer’s growth is based on in-depth consumer insights turned into innovative products and meaningful food experiences. Consumer demand for nutritious plant-based foods is growing fast and our ambition is to become one of the leading players in oats and plant-based food in Northern Europe.
“The acquisition gives Fazer an even stronger foothold in a rapidly growing category and the opportunity to expand in our current and future markets. With its long history in oat drinks, Trensums Food will also offer us extensive manufacturing and R&D expertise to further strengthen Fazer’s already strong know-how in oats.”
“I am very pleased that Fazer, the Nordic food experience company with a long history, will be the new owner of Trensums Food AB. In Fazer we see a strong owner, who is good at oats and wants to invest in plant-based products. This creates good opportunities for Trensum’s continued development, which of course is also positive for Tingsryd,” says Mikael Thörnkvist, CEO of Profura AB, owner of Trensums Food AB.dairy products plant-based non-dairy