Markets & Investing
Founder Spotlight: Josh Yong (Ready To)
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Meet Josh Yong:
Ready To is a science-forward, plant-based wellness brand on a mission to clean up the supplement aisle. Our scientific board of scientists and researchers in the fields of sleep and nutrition. We prioritize transparency and sustainability with blockchain-traceable ingredients and zero-waste plastic-free packaging.
Startup Stage:
Bootstrapped
Location:
New York, New York, USA
When did you launch the business?
2023
What led you to where you are today?
My personal mental health journey led me to explore natural remedies like vitamins, minerals, and herbs. Yet, I often find myself relying on blind faith - questioning their origin, purity, and quality. Not finding a brand I trusted, I founded Ready To. With us, you'll have full knowledge of what goes into your body and how it's sourced. Our partners share our dedication to transparency and sustainability throughout the supply chain.
What do you wish you knew before embarking on your entrepreneurial journey?
Being an entrepreneur means mastering the art of adapting to the unexpected and rolling with the delays, from suppliers to merchants and ad platforms, as timelines are never set in stone and are beyond your control.
What is the most difficult decision you've had to make regarding your business so far?
Eliminating suppliers and contract manufacturers who failed to deliver on the agreed-upon timeline, as that would mean resetting the clock and starting from scratch.
What can you help the VEGPRENEUR community with?
Ingredient sourcing, finding contract manufacturers.
How can the VEGPRENEUR community help you?
Tips on TikTok marketing and SEO.
Fun fact about you:
I am a huge Swiftie. RED is my favorite era.
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