Connect with us

Markets & Investing

Founder Spotlight: Daniel Auner (Mia & Ben)




This article was originally published by

Meet Daniel Auner


Mia & Ben

Mia & Ben is an innovative company with the ambition to develop a new generation of healthy, tasty and sustainable plant-based kids food. With our in-house team of nutrition scientists, chemists and food technologists, we develop products perfectly suited to the nutritional needs of kids.

Startup Stage:

Series A



Berlin, Germany and London, UK

When did you launch the business?

October 17, 2016

What led you to where you are today?

My Master's programme led me to many European cities and finally to London as a finance professional. Driven by my curiosity and desire to make a difference, I quit my job after five years and moved on to the food industry. There, I immersed myself in the reality of food development, with the goal of developing better products, starting with soups and now children's products.

What do you wish you knew before embarking on your entrepreneurial journey? 

I can easily relate this to one of our biggest challenges. As a British brand, we have been directly affected by Brexit. If we had known how challenging Brexit would be, we might have taken our first entrepreneurial steps somewhere else.

What is the most difficult decision you've had to make regarding your business so far? 

The most difficult decision was to temporarily stop selling our products in the UK as a result of Brexit and Covid.

What can you help the VEGPRENEUR community with?

Over the last 7 years we have learned a lot about the food and beverage industry. Feel free to contact us at any time!

How can the VEGPRENEUR community help you? 

We see the community as a great potential to spread our mission.

Fun fact about you: 

I have watched the movie Notting Hill with my best friend about 100 times, since it was the only DVD we had in our student flat.

Connect With Daniel Apply To Get Featured on Founder Spotlight Join the VEGPRENEUR Facebook Group   

We respect your privacy.

Thank you!

Read More On Our Blog

Read More