Former Man United Star Chris Smalling Invests ‘Six-Figure Sum’ In Vegan Meat Brand Heura

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Former Man United star Chris Smalling has invested in vegan meat brand Heura.

The pro footballer has reportedly financed the Spanish company with a ‘six-figure sum’. No specific details on the capital amount have been released.

Heura

Last month, the brand announced the launch of its first-ever investment round to the public. It debuted an equity crowdfunding with CrowdCube, allowing the general public to donate varying amounts from €20-€50,000. At the time of writing, the crowdfunding has exceeded its €1,000,000 target threefold; with 3,011 investors raising a total of €3,999,139. Marc Coloma is Heura’s co-founder. According to City A.M, he said: “Backing from a top athlete like Chris Smalling further bolsters Heura’s nutritional credentials, which are second to none. “We’re thrilled to have Chris on board and look forward to working towards a plant-based future together, one which is better for our planet and our health.”

Chris Smalling investments

This isn’t Smalling’s first time investing in plant-based meat. Last year, the vegan footballer helped start-up THIS raise £3.5m following the launch of a Seedrs crowdfunding campaign. Founded by Andy Shovel and Pete Sharman, THIS sells a range of ‘hyper-realistic’ meat alternatives. In a statement sent to PBN, Smalling said: “I’ve been really impressed with what Andy and Pete have achieved in such a short time. “They’ve created a killer brand with amazing products. [I’m] Thrilled to be part of their journey.” The post Former Man United Star Chris Smalling Invests ‘Six-Figure Sum’ In Vegan Meat Brand Heura appeared first on Plant Based News. vegan meat meat plant-based plant based investing investors investment

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